Revlon Incorporated was created in 1932 by two brothers and a chemist. Joseph and Charles Revson and Charles Lachman, the company chemist, developed and sold nail enamel and manicure products. Thanks to an innovative nail enamel using pigments instead of dyes, Revlon became an early contender in the cosmetics industry. Thanks in part to the Roaring Twenties and influence of Flappers, cosmetics were enjoying a surge in popularity. Women had just recently gained the right to vote in 1920. One of the ways women expressed their new sense of freedom was through their dress, make up and social behavior. Revlon lipstick became available by the 1940s.
By the 1950s and 60s, Revlon was successfully marketing its various products including deodorants, perfume, shoe polish, and sportswear overseas. Revlon lipstick was still very popular with the introducing of an enticing, red lipstick called “Where’s the Fire?” The lip stain definitely got women’s attention and purchasing power. The shade of the lipstick must be carefully chosen to achieve the best look and brighten teeth, according to the company. Red lipstick continues to be a popular bold, confident lipstick choice. It was also around the 60s that Revlon is credited with a role in the women’s movement with the first perfume ad featuring a female model, Shelley Hack, in pants.
Revlon still encourages and promotes bold women through the use of Revlon lipstick. Company cosmetic experts advise women not to shy away from jolting colors like purple and blue, adding that those shades look great and help women exude confidence when worn with a complimentary wardrobe. It makes sense that certain other colors of cosmetics with either enhance or hinder such a bold look and women are advised accordingly. Revlon emphasizes lip health and comfort just as much as appearance. The company’s lipsticks offer hydrating benefits and sun protection.
Revlon lipstick products revolve primarily in three categories of lip liner, lip color, and lip gloss. Liners help color and gloss last longer and prevent smudging, bleeding and feathering of color. Lip color, delivered via tube, wand, or pen-like device, come in a variety of shaded from sheer and nude to bright and vibrantly bold colors. Glosses are increasingly long lasting and some are now made with attractive mineral components. As a company, Revlon has taken a stand against breast cancer. Revlon donates significant proceeds from its Pink Pursuit lip gloss to breast cancer research efforts in addition to Run and Walkathons held annually.